All the Creative Ways Small Businesses Have Stayed Open the Past Year
A Women’s Clothing Retailer Connects With Clients Online
Tamara Chaponot, president of the Clever Alice Pop-up Shop, a women’s clothing retailer in New York City, wanted to make sure she stayed connected with clients who were unable to shop in-person. So she came up with a number of creative ways to stay connected with them virtually.
“We immediately started adding our inventory online,” she said. “We also live-stream our new collections, trying on and talking about each piece. Another very effective method has been FaceTime calls where we show new items one-on-one with our clients. It’s a great way to see their face, chat a bit and really connect. Lastly, we started a blog where we interviewed our clients about what they do for a living, their tips about getting through COVID-19 and fashion. It kept the connections between our clients and us as more than just a clothing store, but a place to socialize — even if we weren’t in person.”