About Us

The Clever Alice Pop Up events gives fashion forward customers a fresh perspective and unique way to shop current designer collections. Our Pop Up Shops are curated collections of local and world over designer brands, hosted at creative store fronts. Clever Alice offers our loyal customers the chance to discover emerging brands, often at deeply discounted prices.
A leader in the retail market, Clever Alice first opened it's doors in 1996. A small boutique catering to young, creative women looking for something outside of department store norms. The focus of Clever Alice was, and still is today, to deliver boutique brand designers that are hard to find for the fashion risk takers. Focusing also on supporting small, local designers and introducing European labels to our customers.
Over the last 20 years retail shopping has changed, dramatically. With that change, Clever Alice has left behind the traditional store front  for a more fluid approach. We search for empty store space and make it our home for 1 week to a month. This allows us to experience different neighborhoods and cities, reaching more fashion minded customers.
We also can then collaborate with exciting , young designers that rarely get the chance to present their collections this way. The benefit is designers reach a broader customer base and shoppers get to discover their new "favorite" brand. The biggest benefit for all is that most of our events are collections offered at up to 75% off. 
Supporting small designers, opening in empty store fronts and offering tremendous sales is the brilliant new way to shop. Clever Alice currently hosts a Pop Up every season in New York City and Chicago. Our list of designers is growing and changing every month. For information on our next Pop Up, sign up for our email list or visit our website. If you are a designer interested in participating in one of our Pop Ups, please email tammie@cleveralice.com.