Interview with Shirley Weffer, Designer behind Simply Mila

Interview with Shirley Weffer, Designer behind Simply Mila

Clever Alice regulars will be familiar with many of Shirley Weffer’s designs. She is the creative mind behind Simply Mila, a brand with a sophisticated and avant-garde take on more casual attire. While originally from Venezuela, Shirley has made a splash in the United States market, having her designs in over 15 high end boutiques across the country. Women that love black, basics, and natural fibers will gravitate towards the unique pieces that Shirley conceptualizes, and stun at every function. 


Interview with Shirley Weffer, Designer behind Simply Mila


Designed and manufactured in the USA, the collection upholds an upscale, yet simple aesthetic. Previously called “Sympathy”, the rework into “Simply Mila” functions perfectly with the concepts of the design: elevated, minimal, and accessible. Quality is of paramount importance as well, with luxe minimalist pieces made from fabrics such as linen, cotton, bamboo, viscose, silk, wool, and more remaining at fair prices, with samples at a fraction of their market worth. The brand is accessible for women that love one of a kind pieces that function well and remain comfortable throughout the day. Women that have Shirley’s pieces from Clever Alice in their closet have come to rave about the compliments they’ve received when wearing them throughout New York City streets and beyond. 


Interview with Shirley Weffer, Designer behind Simply Mila 

Learn a bit more about Shirley below, and reach out to us to be the first notified when a new drop of “Simply Mila” hits our racks, and online store! 


Interview with Shirley Weffer, Designer behind Simply Mila


When did you know you wanted to be a designer?.

 Since I was a little girl. 


Where did you grow up? 

In a small city in VENEZUELA. 


What do you do for a living? 

Running my own brand "Simply Mila". 


What lessons has your work life taught you?

That things don't fall from the sky, you need to go for it and create the opportunities.


Can you tell me about someone who has had a big influence on your life? What lessons did that person teach you? 

My mom of course, she teaches me a lot of lessons but the most valuable is to be strong, kind and humble......


What kind of student were you?  

A good one :)


Can you tell me about a person who has been kindest to you in your life? 

My husband Josh, for his support and he has a lot of patience with me (jajajaja). 


What do you feel most grateful for in your life?

For my family and our health . 


Can you tell me about one of your happiest memories? 

When my USA visa was accepted 14 years ago... I felt like I was coming home!


What are some of the most important lessons you’ve learned in life?

Perseverance, consistency, patience and be active.


Who is your favorite designer?

My favorite designer is "Ann Demeulemeester" 


What is your favorite piece of clothing?  

My Big pocket dress.....very versatile, fun and of course black!


Interview with Shirley Weffer, Designer behind Simply Mila

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  • I love Shirley’s designs.

    Wendy Packer on
  • I have been buying clothing designed by Shirley for a few years. I love her things. The fabrics are luscious and the styles are very innovative. Shirley is a wonderful person as well.

    Wendy Packer on

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